Skip to main content

The Do's and Don'ts of Property Marketing in Orlando, Florida

The Do's and Don'ts of Property Marketing in Orlando, Florida

Owning rental property can be a great way to earn passive income. This is especially the case when the average monthly rent is $1,769 for a two-bedroom apartment in Orlando.

If you're someone who wants to improve the vacancy rate for your property, you may be wondering how to go about it. Well, good property marketing can help fill the gap.

Read on to find out how you can go about getting new tenants with property ads.

Find the Right Platform

One thing you want to do is make sure you have rental property ads on the appropriate platforms. This can depend on what target audience you have as well as what type of property you have.

An example can be if you have a vacation rental, do it on a website that caters more to travelers. If you want to have a loose approach to this, you may use something as simple as a Facebook group.

Or, you can find apartment websites that target people who are looking for long-term leases. No matter which target audience you have, the important thing is knowing what platform suits them and your type of property rental.

Good Description

Another thing you need to do is make sure your property has a good description. This should let potential tenants know all of the information they need as well as deliver it effectively.

You should try to have your opening line be a great hook that convinces tenants to keep reading. Then, list basic information such as the square footage, the number of bedrooms and bathrooms, as well as your rent quote.

Then, you need to mention things that help make your property stand out. These are amenities that your tenant has access to.

This can be things such as free utilities, free parking, access to a gym, access to a swimming pool, and more. The point is you should do anything that might make your property location more appealing.

Take Good Pictures

If you've ever heard the old saying, "A picture speaks a thousand words," know that it applies here. The reason is that good photos of your property are your first impression to potential tenants.

This is what can make a tenant decide whether or not they even want to go see your property. About 83% of people say that photos are a very important part of that decision.

Take the time to find a professional photographer who can take pictures of your property in the right light with the right camera angles.

Get Help With Property Marketing

These are three property marketing tips that you can use to make your property stand out. If you succeed, you should see a notable difference in your vacancy rate.

To get started, you should reach out to Right House Realty. Although we've only been around for two years, we focus on building trust with our clients and their investments. At the end of the day, we will provide you with the solutions that you need.

Message us here to learn more.

back